2/3/2017 Lester Kok to Kirsten Han: On ‘Popping The Cherry’ etymology…
First I have to come clean by admitting my ignorance of what Project X is or does until just now. As one into epeolatry, naturally I was grabbed by the above 3-word catchy catchphrase. Research indicates the use of ‘cherry’ as an anatomically-related sexual reference dates as far back as to the 16th-17th centuries, with its unmistakable allusion to the female genitalia. By the 19th and 20th centuries, the sexy fruity connotation had seen its term expanded into a transitive phrase as in “pop the cherry” which is simply a euphemism for defloration.
As to the aptness of this catchphrase-logo by Project X, I think the verdict is out. To me it’s a double-entendre, lusciously and vividly appealing in one sense for sure, but at the same time too cute by half, being risqué, rife with sexually loaded, not least deflowering implications:-)